Successful pilot for "Love the arts, Leave to the arts"
Law firms across Scotland took part in a pilot for a new legacy giving campaign "Love the arts, Leave to the arts".
The scheme, which aimed to encourage legacy giving to cultural charities during February this year, gave art lovers the opportunity to have a will written free of charge if they pledged a legacy to their favourite arts company.
Supporters of arts organisations ranging from national companies such as Scottish Opera to local venues like Eden Court Theatre in Inverness took advantage of the campaign. In total 22 legacies were pledged through the scheme.
Jane Ryder, Chair of Arts & Business Scotland, the organisation who managed the project, said: "Legacy giving is an under developed area in arts fundraising and has huge potential for growth. I would like to thank the law firms involved in the pilot for supporting this important initiative. Every legacy pledged through the scheme will bring invaluable funding and help to secure a sustainable future for the cultural life of Scotland."
24 legal firms across Scotland took part gaining new clients and building goodwill with existing customers.
Austin Lafferty, President of the Law Society of Scotland, said: "This was an excellent initiative which we were delighted to support. I'm very pleased that solicitors' firms in different parts of the country, including my own, signed up and by offering free will writing services have been able to help local and national arts organisations. Based on the outcome of the pilot, I have no doubt it could develop into a successful legacy scheme benefitting everyone who loves the arts in the years to come."
"Love the arts, Leave to the arts" is currently being evaluated with a view to it potentially becoming an annual campaign.
FOR FURTHER INFORMATION: Please contact Val McEwan on 0131 226 8884.
To contact Arts & Business about the 'Love the arts, Leave to the arts' legacy scheme, please email firstname.lastname@example.org
15 April 2013