Case studies from business owners

Julie Wilson and Amy Livingstone from Cheeky Chompers

Mumpreneurs Julie Wilson and Amy Livingstone met at antenatal class and developed their first product when their babies were teething and they saw a gap in the market.

Amy Livingstone And Julie Williams From Cheeky Chompers (1)

In their first two years Cheeky Chompers have sold over 250,000 products in 30 countries and are in many high street stores including John Lewis, Jo Jo Maman Bebe, Mothercare, Boots and launched in Marks and Spencers in July. They have won a range of awards internationally, including two gold Mom's choice awards in the USA.

​“We realised that right from the start we would require legal advice to protect our intellectual property (IP). We knew we would also need to create templates for contracts with manufacturers and distributors from around the world.

“It wasn’t just at the outset though, when you create something as unique as our products, there are always going to be companies trying to copy you, and protecting ourselves is key so we have ongoing support from our IP legal advisers and enforcers.

“Our top tip for anyone looking to start a new business would be that it’s best to leave legal matters to the experts! Don’t spend your time getting caught up in anything you can outsource – this will give you the time to focus on the areas of the business you can grow.

​​“The most important piece of legal advice we received was that we should focus on the business and let the professionals deal with legal matters – especially when it comes to IP!”

For more information about starting your own business, visit

To find a solicitor, visit