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Data protection compliance seminar - direct marketing

Date: 10th September 2019

Time: 13:30 - 17:00

Location:
Glasgow, Venue TBC

CPD Hours: 3hours

This half-day seminar will consider the implications for direct marketing under GDPR and the Privacy and Electronic Communications Regulations.

Book by 31 May for 20% off all rates with our early bird rate

Implementation of the General Data Protection Regulation (GDPR) has caused great concern in organisations carrying out direct marketing.  

This course will consider the implications of the GDPR and the Privacy and Electronic Communications Regulations (PECR) for direct marketing (email, telephone and postal).

Key aspects to be covered include the differences between business to consumer (B2C) and business to business (B2B) marketing, as well as guidance on how to carry out compliant marketing campaigns.

This seminar is one of a four part data protection series, examining key aspects of compliance in detail. Click here to view the others. 

Special offer - register for all four seminars and only pay for three!

Contact CPD@lawscot.org.uk to take up this offer

  • The pertinent legislation and enforcement regime
  • GDPR legal bases - consent and legitimate interests
  • Privacy and Electronic Communication Regulations (PECR), with reference to email, telephone and postal marketing
  • The Interaction between the GDPR and the PECR
  • Getting email marketing right
  • The EU ePrivacy Regulation

Tim focuses on training in data protection and information security, support for data protection compliance and information security and offering an outsourced data protection officer service.

He is currently Convener of the Law Society of Scotland’s Privacy Law Committee, where he has contributed to consultations on the new EU General Data Protection Regulation and the Investigatory Powers Act. He is also a member of the Technology Law and Practice Committee.

Reduced rate (Trainees, new members, accredited paralegals)

  • £125 + VAT

Member rate

  • £145 + VAT

Non-member rate

  • £185 + VAT

Unemployed member

  • £95 + VAT

To book more than one place, enquire about bespoke and/ or in-house training please email CPD@lawscot.org.uk

  • 13:30 - 14:00

    Registration and refreshments
  • 14:00 - 14:15

    Introduction

    • The relevant legislation
    • The enforcement regime

    14:15 - 14:50

    GDPR legal bases

    • Consent
    • Legitimate interests

    14:50 - 15:20

    Privacy and Electronic Communication Regulations (PECR)

    • Email marketing
      • Consent requirements
      • Soft opt-in

  • 15:20 - 15:35

    Refreshments break
  • 15:35 - 15:45

    Privacy and Electronic Communications Regulations (PECR)

    • Telephone marketing - TPS, consent …
    • Postal marketing

    15:45 - 16:05

    The Interaction between the GDPR and the PECR

    16:05 - 16:25

    Getting email marketing right

    • B2C
    • B2B

    16:25 - 16:45

    The EU ePrivacy Regulation

  • 16:45 - 17:00

    Further questions and close of seminar

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