Date: 10th September 2019
Time: 13:30 - 17:00
Glasgow, Venue TBC
CPD Hours: 3hoursThis half-day seminar will consider the implications for direct marketing under GDPR and the Privacy and Electronic Communications Regulations.
Implementation of the General Data Protection Regulation (GDPR) has caused great concern in organisations carrying out direct marketing.
This course will consider the implications of the GDPR and the Privacy and Electronic Communications Regulations (PECR) for direct marketing (email, telephone and postal).
Key aspects to be covered include the differences between business to consumer (B2C) and business to business (B2B) marketing, as well as guidance on how to carry out compliant marketing campaigns.
This seminar is one of a four part data protection series, examining key aspects of compliance in detail. Click here to view the others.
Special offer - register for all four seminars and only pay for three!
Contact CPD@lawscot.org.uk to take up this offer
- The pertinent legislation and enforcement regime
- GDPR legal bases - consent and legitimate interests
- Privacy and Electronic Communication Regulations (PECR), with reference to email, telephone and postal marketing
- The Interaction between the GDPR and the PECR
- Getting email marketing right
- The EU ePrivacy Regulation
Tim focuses on training in data protection and information security, support for data protection compliance and information security and offering an outsourced data protection officer service.
He is currently Convener of the Law Society of Scotland’s Privacy Law Committee, where he has contributed to consultations on the new EU General Data Protection Regulation and the Investigatory Powers Act. He is also a member of the Technology Law and Practice Committee.