Why Aren't They Buying What I'm Selling? Top Ten Pricing Tactics Live Webinar (free)

Date: 24th June 2020

Time: 13:00 - 14:00

Location: Online

CPD Hours: 1hour

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Senior Consultant/Costs Lawyer, Burcher Jennings
Why attend?

The 2019 Pricing Strategy Survey from Thomson Reuters and LawVision from the end of last year, identifies three key areas which will resonate with every firm -  and all the more so as we all navigate through this crisis:

  • "Cash leakage — Respondents cited managing and improving cash leakage — including education about the downside of discounting...as a major challenge to their departments
  • Education and Culture — Leading change and education is the leading responsibility of the pricing function...requiring pricing savvy but also cultural engagement
  • Understanding client expectations — Respondents also said they were proactively working to better understand client value expectations and educating their attorneys about their findings…”

Undeniably firms have many challenges to face at present - yet there is always time, valuably spent, to positively impact your business both right now and in the future.

Join Richard Allen of Burcher Jennings for this presentation followed by Q&A to gain insights and take part in discussion.


Learning Outcomes:

  • Tactics for your firm
  • The psychology behind pricing
  • Why "price packaging" is so important


This is a free event