STEP, until now the acronym for the Society of Trust & Estate Practitioners, is to become the new identity for the organisation.
Having begun as a niche society for UK-based accountants and lawyers working with trusts, STEP now has nearly 20,000 members across the world from a range of professional backgrounds, and trusts are just one part of the wider role its members play in advising families on long-term wealth planning.
As a result, STEP has launched a new visual identity to represent it as a professional, international and outward-facing organisation, one that recognises its heritage while appealing to those new to STEP, as well as performing well across both print and digital.
Going forward, the organisation will simply be known as "STEP", with a strapline – "Advising Families Across Generations" – that indicates what its members do.
George Hodgson, STEP’s deputy chief executive, commented: "We are very proud to unveil our new brand, which presents us as a credible, established and modern organisation. This work is just a part of a longer-term strategy to create greater clarity about what we and our members do – which is to help families plan for their futures."