The Right Hon Lady Sarra Hoy

Sarra Hoy, a solicitor from Edinburgh, qualified in both Scots and English law before moving to Manchester with her husband Sir Chris Hoy MBE. As a litigation lawyer for over 12 years, she developed a keen interest in supporting others and trained as a Samaritans listening volunteer, going on to become a Deputy Director of her local Samaritans’ branch.

Sarra's first baby was born very prematurely and required life-saving care in a neonatal unit for two months. Sarra is passionate about improving the understanding of the impact that having a baby in neonatal care can have and, having gained a national profile in NICU support services, she uses her experience to improve care in neonatal units. Sarra also founded Balbairnie, where she has developed the concept of using voice technology in neonatal units to improve bonding between babies and families and is an Ambassador for Bliss, the UK’s largest neonatal charity.

Following her husband’s cancer diagnosis in 2023, and her own diagnosis of aggressive multiple sclerosis, they together established the Tour de 4, a unique and inclusive charity cycling event challenging perceptions of stage 4 cancer and raising funds for cancer charities. In 2025 the inaugural event raised over £3 million and the event takes place for a second year in September 2026.