This month we have a special two part series featuring Grant Yuill, Head of Marketing Communications, at Denovo and Fritzi Horstman, Founder and Executive Director of the Compassion Prison Project.
Grant brings his international marketing expertise gained in a global role with Hamleys toys and talks of his thoughts in now working in the Scottish legal sector with Denovo. Experiential marketing, customer experience, brand building opportunities for lawyers are all covered.
In part two, Grant provides practical insight on how law firms should define their purpose, get online and win customer loyalty to drive their law firm business forward.
Fritzi Horstman is the Founder and Executive Director of Compassion Prison Project, a Grammy award-winning producer, a filmmaker, and a trauma survivor. In this episode, we talk about the impact of Fritzi's childhood trauma in shaping the Compassion Prison Project, an organisation dedicated to transforming prisons and communities through compassionate action, the importance of addressing and recognising trauma, and the power behind embracing vulnerability. We also discuss the success behind her most recent documentary, 'Step Inside the Circle', which expertly highlights the intersection between childhood trauma and imprisonment.
In part two, we discuss Fritzi's recent experience with the Scottish Prison Service following a groundbreaking trip to our prisons. Fritzi also offers some advice in the practical application of bringing compassion to traumatised people.