Skip to content
Law Society of Scotland
Search
Find a Solicitor
Contact us
About us
Sign in
Search
Find a Solicitor
Contact us
About us
Sign in
  • For members

    • For members

    • CPD & Training

    • Membership and fees

    • Rules and guidance

    • Regulation and compliance

    • Journal

    • Business support

    • Career growth

    • Member benefits

    • Professional support

    • Lawscot Wellbeing

    • Lawscot Sustainability

  • News and events

    • News and events

    • Law Society news

    • Blogs & opinions

    • CPD & Training

    • Events

  • Qualifying and education

    • Qualifying and education

    • Qualifying as a Scottish solicitor

    • Career support and advice

    • Our work with schools

    • Lawscot Foundation

    • Funding your education

    • Social mobility

  • Research and policy

    • Research and policy

    • Research

    • Influencing the law and policy

    • Equality and diversity

    • Our international work

    • Legal Services Review

    • Meet the Policy team

  • For the public

    • For the public

    • What solicitors can do for you

    • Making a complaint

    • Client protection

    • Find a Solicitor

    • Frequently asked questions

    • Your Scottish solicitor

  • About us

    • About us

    • Contact us

    • Who we are

    • Our strategy, reports and plans

    • Help and advice

    • Our standards

    • Work with us

    • Our logo and branding

    • Equality and diversity

  1. Home
  2. News and events
  3. Legal news
  4. Deepfake scam warning in wake of Lewis advert

Deepfake scam warning in wake of Lewis advert

10th July 2023 | consumer , information technology | Consumer and civil rights , IT and intellectual property

Warnings about “deepfake” scams have been repeated after a likeness of Martin Lewis, owner of the moneysavingexpert.com website, appeared in an online scam video promoting a purported investment scheme.

Mr Lewis said he was left feeling "sick" by the production, which featured a realistic computer-generated likeness of him as it tempted people to part with their money.

Shared via Facebook, the advertisement supposedly covers an Elon Musk-backed project, which it calls a "great investment".

Mr Lewis told the BBC Radio 4's Today programme that his name and face had been “the subject of scam adverts for many years. I get countless reports every day”. However this was the first deepfake he had seen featuring himself. It’s “already difficult enough to persuade people” about scams, he added. Although he doesn’t advertise or do investment, friends still tell him sometimes that they have backed a scheme they thought he was advertising.

He said the deepfake wasn’t perfect, “but it's the first one and this technology is improving at a rapid speed. And frankly, it's disgraceful and people are going to lose money”.

He called for Government regulation of the tech industry, which was a "wild west" situation at present.

"Vulnerable people are being scammed and nothing is being done about it."

Add To Favorites

Additional

  • News and events

In this section

  • Law Society news
  • CPD & Training
  • Blogs & opinions
  • Events
  • 75th Anniversary

Categories

  • civil litigation
  • criminal law
  • employment
  • obituary
  • careers
  • practice management
  • law society of scotland
  • government-administration
  • welfare/benefits
  • family-child law
  • reparation
  • professional regulation
  • property (non-commercial)
  • insolvency
  • consumer
  • human rights
  • mental health-adult incapacity
  • planning/environment
  • europe
  • information technology
  • immigration
  • education-training
  • executries
  • corporate
  • commercial property
  • agriculture-crofting
  • dispute resolution
  • risk management
  • intellectual property
  • client relations
  • tax
  • licensing
  • banking-financial services
  • trusts-asset management
  • reviews
  • opinion
  • For the public
  • Research and policy
  • Regulation
  • Journal online news
  • interview

News Archive

  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013

Related articles

  • ICO issues guidance on workplace monitoring
  • New phase of cost crisis for poorer families: Foundation
  • Financial services consumer duty in force from today
  • CMA seeks cases for study of unregulated legal services
Law Society of Scotland
Atria One, 144 Morrison Street
Edinburgh
EH3 8EX
If you’re looking for a solicitor, visit FindaSolicitor.scot
T: +44(0) 131 226 7411
E: lawscot@lawscot.org.uk
About us
  • Contact us
  • Who we are
  • Strategy reports plans
  • Help and advice
  • Our standards
  • Work with us
Useful links
  • Find a Solicitor
  • Sign in
  • CPD & Training
  • Rules and guidance
  • Website terms and conditions
Law Society of Scotland | © 2025
Made by Gecko Agency Limited