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How you get your message across shapes whether people remember you and your firm for the right reasons. Whether you're speaking with a client, presenting to colleagues, or representing your firm in public, knowing how to prepare and deliver your message clearly is a key part of building your reputation and your firms.
This course teaches you how to get your message across clearly, concisely, and with confidence. By the end, you'll know how to build a message people remember, tailor it to whoever's listening, and avoid the common mistakes that let a good message get lost.
It's a skill you'll use regularly, in meetings, client conversations, and everyday professional life, and one that comes into sharp focus whenever you step into a more public setting: a conference panel, a media interview, a podcast, or a parliamentary committee. Whether these moments are already part of your working life or something you're only starting to take on, the same core skills apply and getting them right builds your reputation.
Communication Bitesize Essentials gives you the tools to get it right every time. Delivered in six focused modules of around 10 minutes each, it fits around a busy working week.
What will be covered?
Module 1: Clear messages in a 24/7 world
Why clear communication matters more than ever, and where you can put it to use, from media interviews and podcasts to parliamentary committees and networking events.
Module 2: How to communicate clearly
A practical method for building a message that sticks: one key headline, up to three supporting points, and the inverted pyramid technique used by journalists to hold an audience's attention.
Module 3: Thinking about your audience
How to read the room, whether you're speaking to fellow experts or a general audience, and why concentrating on the "why" rather than the "how" makes your message land.
Module 4: Avoiding 'pink elephants'
The common traps that derail an otherwise strong performance, and how to sidestep them with confidence.
Module 5: Communicating with purpose
The six P's for approaching any speaking appearance with intent: Purpose, Preparation, Participants, Personality, Positivity, and Promotion.
Module 6: The top twelve tips
A quick-reference summary of everything covered, designed to be revisited before your next interview, presentation, or panel.
Every registration comes with a 12 Top Tips PDF
A quick-reference summary of the course's key takeaways you can keep on hand and revisit before your next interview, presentation, or panel.