Join this CPD training online at the specified time
2 hours verifiable CPD per module
Business development (BD) has never been easy. Today it’s harder than ever - competitive pressure, spiralling inflation, cost of living crisis, political uncertainty, market consolidation, AI, etc.
In this series of practical business development webinars you will learn how to:
- Make your marketing and BD budget go further
- Save time in your personal BD
- Target more profitable new instructions
- Find the right BD for you and your practice based on your interests and profile
- Get a competitive edge and adapt how you promote your practice in a changing environment.
Your course facilitator will change how you think about marketing and BD, giving you more confidence, focus, and a practical toolkit that you can apply immediately.
You can book individual webinars for £120 plus VAT. Each webinar will take place from 10am - 12noon. Learn more about the individual webinars below.
Social media is an essential part of the marketing mix but you need to use it properly to see the benefits. Too often solicitors sign up for LinkedIn (or Twitter) but are disappointed with the results. Social media tools are not a replacement for investing in relationships but used well they can save you time and showcase your expertise.
In this practical and straight-talking webinar, delivered by a non-techy, you will understand how LinkedIn especially can help you, how to get started, and how to get traction on social media.
You will learn:
• Why LinkedIn should be a solicitor's go-to social media tool to stay visible
• How to get started on LinkedIn and get traction
• How often to post, what to post, and how to post content
• How to use LinkedIn to get introductions to targets that you don't know
• Misc tips and tricks to get better return from time invested in LinkedIn
• Why LinkedIn should be viewed as a modern equivalent to a rolodex
If relationships are your No.1 priority in business development, content is No.2. You can't meet people in person 24/7 but content can keep you visible when you are working on cases and on holiday. In recent years the opportunities to create content have increased (eg webinars, podcasts, and video). Get this right and you will save time and get better results from win new cases more easily and cost effectively.
In this practical webinar you will be presented with ideas that can be applied immediately back in the office.
You will learn:
• Example of the different possibilities to create content: written, audio, and video.
• How to use ChatGPT to save you time creating written content
• How to benefit from podcasts (even without any in house support or technical nous)
• What a perfect podcast looks and sounds like
• How to create video on a shoestring budget
• How to get published in your clients trade press free of charge
• How to leverage content to get maximum value from time invested.
Webinar 2: How to Utilise Social Media and Showcase Expertise
Book this webinar for £120 (plus VAT).
Webinar 3: How to Create and Leverage Content
Book this webinar for £120 (plus VAT).
Speaker
Testimonials
Insightful webinar. Adapted to all levels of solicitor. I liked the idea that business development is everyone's responsibility, it must be consistent and it should be built into work.