Hi I`m Ally.
As a lawyer in the early 2000s I wanted to win new business online at a time when the norm was buying adverts in the Yellow Pages - not Yell, the actual paper directory! Since then I have had a focus on learning the skills required to do so. I have practical experience of developing legal sector brands, online business development strategies and processes to convert business enquiries into new clients. Now non-practising, I am the Senior Tutor of Legal Innovation and Technology at Glasgow University Law School and a graduate of Squared Online, the sector leading digital marketing leadership qualification developed by Google. I founded Hey Legal in 2020 to create an online learning hub for lawyers to gain skills such as those covered in this course. We aim at all times to make learning fun and valuable.
I hope you enjoy the course!